protect surfaces from micro-organisms such as bacteria, parasites, fungi and germs. Increasing health concerns regarding the effect of micro-organisms on human health have extended their application to cover humans along with the surfaces on which they are applied. Silver, copper, zinc oxide, titanium dioxide zirconium and zinc omadine are the major additives used in these coatings. Key application areas include medical/healthcare, indoor air quality, mold remediation, construction, antimicrobial textiles and others. Growth of global medical device coatings market is expected to be a key driving force for this market over the next few years. Additionally, the realization that indoor air pollution can adversely affect health has increased market penetration for indoor air quality products, which is expected to propel the market over the forecast period. Use of plastic packaging in food applications has witnessed a rise resulting in growing demand for coatings and additives in the food packaging industry. A major opportunity for industry participants in the near future is exploring and harnessing the huge untapped potential, mainly in Latin America and Asia Pacific. Some other drivers include aging population in developed countries, regulatory pressures on hospitals, schools, etc. However, the market growth is expected to be hindered over the next few years particularly in the U.S. and Europe due to health concerns regarding the use of silver coupled with stringent regulatory scenario. Companies dealing with antimicrobial coatings constantly work towards developing new coatings adhering to regulatory environmental standards. This development is done with the help of different formulations having antibacterial and anti-odor properties. Market profitability is also expected to be dampened due to volatility in the prices of silver and other raw materials. North America is the leading market for antimicrobial coatings and it is also expected to be the fastest growing market. Factors such as increasing healthcare expenditure and high standards of living mainly in the U.S. are expected to remain key driving forces for the market over the forecast period. Additionally, growth of major end use industries such as medical, food and construction mainly in China, India and Japan is expected to serve as a major opportunity for companies to invest in Asia Pacific. Key industry partners include Dow Microbial Control, BASF SE, AkzoNobel NV, Diamond Vogel, Sherwin-Williams, Royal DSM N.V., Nanexa AB, Sono-Tek Corp., Du-Pont, Covalon Technologies Ltd., Kane Biotech Inc., Hydromer Inc., TheraSyn Pharmaceuticals Inc., Speciality Coating Systems Inc., and PPG Industries among others. The link http://www.grandviewresearch.com/industry-analysis/antimicrobial-coatings-market can be used for further reference in relation to Antimicrobial Coatings market.