The MENA POU water purifiers market is anticipated to attain revenues worth USD 470 million by 2020. It would grow at a CAGR of about 8% during 2014 to 2020 (forecast phase), as per a report by Hexa Research. The United Arab Emirates (U.A.E.) regional market will reach around 1, 49, 000 units by 2020.
Point-of-use (POU) water purifiers are devices used in areas with scarce and low quality water supply. They are utilized by military personnel and camping enthusiasts to acquire drinking water. These devices disinfect municipal water from odor and chemical poisoning. The sources of water in MENA (Middle East & North Africa) are lakes and streams.
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These water sources are unhygienic owing to chemical dumping or pollution. Around 5% of the global population resides in MENA and less than a percent of it gets clean water. Growing residents and low water quality steer the incomes of MENA POU water purifiers market.
On the basis of products, the market is categorized into reverse osmosis (RO), ultra-violet (UV) filtration, and media-based. Media-based purifiers will experience a CAGR above 9% in the next six years. They would grow in price-sensitive areas of the region. UV filtration purifiers utilize ultra-violet radiations to kill microorganisms.
They are more expensive than media-based ones and estimated to grow slowly in the years ahead. RO purifiers are the most popular and captured more than 40% of the market in 2014. Countries benefitting from most from these products comprise U.A.E., Kingdom of Saudi Arabia (KSA), Algeria, Turkey, and rest of MENA.
KSA witnessed maximum growth in 2013 owing to consumption of POU water purifiers in the nation. Major participants in the MENA POU water purifiers market include BRITA GmBH, Amway Global, Tata Chemicals Ltd., Eureka Forbes, and Kent RO Systems Ltd. Low consciousness regarding drinkable water and unavailability of POU water purifiers are the market restraints.
Information Source: Grand View Research