The worldwide natural food colors market is projected to reach USD 2.5 billion by 2025 on account of surging demand for confectionery & bakery products. Moreover, various regulations pertaining to the use of synthetic & identical colors can drive the global industry in the forecast period (2014 to 2025).
The market may expand considerably owing to high product demand from the alcoholic & non-alcoholic beverages segment. In addition, greater preference for food colors derived from natural sources coupled with growing customer awareness in North America and Asia-Pacific can spur industry demand in the years to come.
This industry is a rapidly growing one in the U.S. owing to surging product demand in frozen foods & dairy products applications. Another key regional driver is heightened health concerns among users. Awareness about the hazardous health effects of artificial food colors in the region could positively impact demand. Bakery applications can propel the industry because of demand for natural substitutes for making muffins, cupcakes, pastries, and other baked foods. Furthermore, the use of natural colors in frosting & icing is projected to boost the regional market for natural food colors.
In-depth research report on global natural food colors market - http://www.grandviewresearch.com/industry-analysis/natural-food-colors-market
The global industry is categorized as per products, applications, and regions. Products mainly include anthocyanin, curcumin, carmine, carotenoids, and chlorophyllin. Carotenoids held over 30% of overall industry shares. Carotenoids protect against chronic ailments & cellular damage and possess anti-oxidation properties. Demand for curcumin is projected to grow at a CAGR exceeding 6% over the forecast period. This segment is fueled by surging consumption of beverages, bakery foods, dairy & frozen products, and confectioneries. Also, the medicinal properties of curcumin may propel the industry in the forthcoming years.
On the basis of applications, the global market is categorized into beverages, bakery & confectionery, meat products, and dairy & frozen products. Beverages is expected to grow at a healthy CAGR more than 7% in the years to come, mainly as a result of widespread consumption of soft drinks, alcoholic drinks, and juices. Overall demand for these products is projected to grow rapidly due to substitution of existing natural-identical & synthetic food colors with all-natural food colors.
Geographically, the worldwide industry is categorized into Asia-Pacific, Europe, North America, the Middle East & Africa, and Central & South America. Asia Pacific is anticipated to grow at a healthy 7% CAGR till 2025. This is attributed to high income levels in the region and public awareness about the adverse effects of artificial colorants. Europe may witness substantial growth during the forecast period due to the rapidly growing beverages industry.
Key companies in the global market are Naturex SA; Roha Dye Chem Pvt. Ltd.; and Chr. Hansen A/S. All these key players are actively involved in research & development of advanced products with excellent properties, such as heat resistance & pH stability. Moreover, these companies are usually integrated across several levels of the value chain beginning from the manufacture of raw materials to the distribution of final products. J.R. Watkins Co. recently launched a new product line for natural food dyes that are made from real vegetable juices and spices without using any synthetic dyes.